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First impressions are important - in person and online. Email subject lines are basically your business' first impression to new and potential clients. They are the first thing a person sees when combing through their inbox, and many times they are the deciding factor in...

A good social media campaign is essential to a business' success. However, marketers often get stuck in some common writing pitfalls on social media. Follow these tips to make sure your social media presence is successful, clean and intentional:   Ditch Promotional Posts on Facebook In late 2014, Facebook...