The Blog

Welcome to the
McWilliams Media Blog!

  • How Negative Reviews Can Be Good for Business

    Word of mouth is one of the best ways for businesses to attract customers. Because of this, online reviews are important. The internet has given us multiple ways to voice o

  • Pinterest- Not Just for Women

    What’s Pinterest and Who Is It For? I ran into someone the other day who told me, “Oh, Pinterest… that’s just for women.” If you’ve ever looked at Pinterest, you might agre

  • Why Should I Update My Website?

    Updating a website is a task that often gets pushed to the end of the to-do list, behind the “important” things. But now that we’re going into 2017, your site needs to be o

  • Increase Monthly Giving To Your Non-Profit

    I’ve working in the non-profit arena for many years and December is most always the popular month for giving. Are you taking advantage of this?  Two questions for you… 1-Ar

  • Stay Safe Out There: Protect Your Site From Hackers

    Every website on the Internet, from Google to Amazon, is “hosted”; even smaller sites like yours. This means that the website sits on a special server so it can be seen all

  • Monthly Newsletter and Business Growth

    Monthly Newsletters: How They Will Grow Your Business

    Social media is all the rage in many areas of the world today, including the business world. Even though it’s a great way to reach a large audience, it may not be the best

  • How To Find The Best Keywords For Your Site

    If you’ve been in business for any amount of time, you know your product or service better than most of your customers, right? It’s only logical that if you have more knowl

  • Photo Releases- When To Use Them

    Almost everyone has a smart phone these days, and with their ever-improving camera quality it’s becoming easier and easier for just anyone to capture a video or picture and

  • Making A Website Launch Successful

    Success is something that we all strive for, and even more so when it is something that we personally create. No one wants to see their products sitting on the shelves unto

  • How To Make Your Story Transparent

    I am, by nature, a curious person. If I’m enjoying a good book, for example, I want to know all about the author. I’ll Google them and find out where they live, how old the

  • Not Just The Two Of Us Anymore

    So Here’s How It Started McWilliams Media started by accident…sort of. I owned HairCandy Bows, a online hair bow company that made and shipped little girls hair bows all ov

  • What We Did For A Week In California

    What We Did for A Week in California We were so excited to finally meet face-to-face with our California clients! We had been doing work for some of them for quite awhile,

  • How Pokemon Go Works With Your Business

    Pokémon Go If you’ve left your house over the past few weeks, you’re sure to have noticed the large groups of people clustered around random fountains, businesses, and park

  • Yes, We Do That

    Entrepreneurs are known for having their hands in lots of things at once. That is, of course, what makes them so great. They are always thinking outside the box to grow the

  • Cash In Your Pocket: Word of Mouth Advertising

    We are a small business that probably started just like yours.  We had a vision for where we wanted to go and dove right in. A lot of things we had no clue how to do, but w

  • Making Social Media Easy

    Making Social Media Easy In this day and age, social media is becoming the easiest and most efficient way of getting your business’ name out there. It’s convenient, simple

  • marketing

    Old School vs New School Marketing

    What’s going on with marketing these days? Let’s talk about old school marketing for a minute. We when we say old school, we are referring to the traditional channels that

  • Making Sense of SEO

    It’s true. Having a top-notch website doesn’t automatically mean you’ll get traffic. Let’s go back a few years (ok a little bit longer than a few!) and talk about the home

  • A Trip To Illinois

    Can I just say- “We love what we do!” We had the privilege of working with some amazing people in Marion, IL. High Point Grace contacted us to create a website for their ch

  • Promotional Items for Local Event

    This year we did the promo items and advertising for a local church’s Easter Eggstravaganza. Their social media graphics went to Instagram, Facebook and Twitter. They had e

  • You’re Not Alone-Media Training

    Your web developer just handed over your finished website.  Everything you’ve asked for in a pretty package.  Then you never hear from them again.   Has this ever happened

  • 6 Reasons Email Marketing Will Grow Your Business

    Since the boom of social media, some business owners think social media is the most effective way to market their business. While social media is an excellent tool, it does

  • Using Social Media & Blogs to Draw Attention To Your Business

    You Have Something Your Customers Need Traditional businesses may have a hard time figuring out how to use social media to their advantage. After all, their history is what

  • Are You Doing Social Media Right?

    In general, small businesses and non-profits are great at the “media” part of social media. Specials of the month usually get posted along with pictures of events, and prod

  • The Importance of Telling Your Story Online

    Today as my 4-year-old son was getting ready for school, he brought his new toy monster truck to me. “Daddy, can I bring this truck to show-and-tell today?” he asked, looki

  • 5 Reasons Why You Should Use WordPress

    This week we’re asking the question: Why WordPress? A better question would be: why should you allow McWilliams Media Inc. to setup my new website on the WordPress Platform