The Blog

Welcome to the
McWilliams Media Blog!

  • You are a solution maker! Everyday you get to solve problems by creating solutions that generate value for the people you serve. Every pain point is an opportunity to unloc

  • Social media is more than just social these days. It’s a powerful communication tool and a platform that literally anyone can use to reach out and say whatever they want to

  • Most companies assume their brand involves only their logo, tagline and color scheme. The common belief is that putting a logo on a website or t-shirt brands it. But on the

  • Social media is a great tool for businesses – but that doesn’t mean it’s easy to use or be successful at! Many businesses, big and small struggle, with using their social m

  • The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. It’s a so-called “trend” that continu

  • First impressions are important – in person and online. Email subject lines are basically your business’ first impression to new and potential clients. They are the first t

  • A good social media campaign is essential to a business’ success. However, marketers often get stuck in some common writing pitfalls on social media. Follow these tips to m

  • Word of mouth is one of the best ways for businesses to attract customers. Because of this, online reviews are important. The internet has given us multiple ways to voice o

  • What’s Pinterest and Who Is It For? I ran into someone the other day who told me, “Oh, Pinterest… that’s just for women.” If you’ve ever looked at Pinterest, you might agre

  • Updating a website is a task that often gets pushed to the end of the to-do list, behind the “important” things. But now that we’re going into 2017, your site needs to be o

  • I’ve working in the non-profit arena for many years and December is most always the popular month for giving. Are you taking advantage of this?  Two questions for you… 1-Ar

  • Every website on the Internet, from Google to Amazon, is “hosted”; even smaller sites like yours. This means that the website sits on a special server so it can be seen all

  • Social media is all the rage in many areas of the world today, including the business world. Even though it’s a great way to reach a large audience, it may not be the best

  • If you’ve been in business for any amount of time, you know your product or service better than most of your customers, right? It’s only logical that if you have more knowl

  • Almost everyone has a smart phone these days, and with their ever-improving camera quality it’s becoming easier and easier for just anyone to capture a video or picture and

  • Success is something that we all strive for, and even more so when it is something that we personally create. No one wants to see their products sitting on the shelves unto

  • I am, by nature, a curious person. If I’m enjoying a good book, for example, I want to know all about the author. I’ll Google them and find out where they live, how old the

  • So Here’s How It Started McWilliams Media started by accident…sort of. I owned HairCandy Bows, a online hair bow company that made and shipped little girls hair bows all ov

  • What We Did for A Week in California We were so excited to finally meet face-to-face with our California clients! We had been doing work for some of them for quite awhile,

  • Pokémon Go If you’ve left your house over the past few weeks, you’re sure to have noticed the large groups of people clustered around random fountains, businesses, and park

  • Entrepreneurs are known for having their hands in lots of things at once. That is, of course, what makes them so great. They are always thinking outside the box to grow the

  • We are a small business that probably started just like yours.  We had a vision for where we wanted to go and dove right in. A lot of things we had no clue how to do, but w

  • Making Social Media Easy In this day and age, social media is becoming the easiest and most efficient way of getting your business’ name out there. It’s convenient, simple

  • What’s going on with marketing these days? Let’s talk about old school marketing for a minute. We when we say old school, we are referring to the traditional channels that

  • It’s true. Having a top-notch website doesn’t automatically mean you’ll get traffic. Let’s go back a few years (ok a little bit longer than a few!) and talk about the home

  • Can I just say- “We love what we do!” We had the privilege of working with some amazing people in Marion, IL. High Point Grace contacted us to create a website for their ch

  • This year we did the promo items and advertising for a local church’s Easter Eggstravaganza. Their social media graphics went to Instagram, Facebook and Twitter. They had e

  • Your web developer just handed over your finished website.  Everything you’ve asked for in a pretty package.  Then you never hear from them again.   Has this ever happened

  • Since the boom of social media, some business owners think social media is the most effective way to market their business. While social media is an excellent tool, it does

  • You Have Something Your Customers Need Traditional businesses may have a hard time figuring out how to use social media to their advantage. After all, their history is what

  • In general, small businesses and non-profits are great at the “media” part of social media. Specials of the month usually get posted along with pictures of events, and prod

  • Today as my 4-year-old son was getting ready for school, he brought his new toy monster truck to me. “Daddy, can I bring this truck to show-and-tell today?” he asked, looki

  • This week we’re asking the question: Why WordPress? A better question would be: why should you allow McWilliams Media Inc. to setup my new website on the WordPress Platform