What Makes a Great Logo
Logos are an artistic element to your business that allows for your target consumers to recognize you beyond just your product. But to be recognized, you have to keep a few things in mind. These are those few things.
According to a study by WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing. The majority of these people base that assessment on color alone. Nearly 85 percent cite color as the primary reason they purchase a product, and 80 percent believe color increases brand recognition.
Since people tend to made a decision in less than 90 seconds, you want your logo to make a quick impression. But that impression needs to capture one thing in particular, the characteristics of a product your customers are looking for. People choose a product based of off various characteristics like speed, craftsmanship, reach, variety, or innovation. Whichever it is for your company, you need that to be a key element of your logo.
Having a “Modern” logo is great, but only for a few years at best. Having a “trendy” logo is great for today, but can fade out sooner rather than later. The key is to have a timeless logo that will always invoke recognition and loyalty to your brand. How can a customer become loyal if the company itself can’t be loyal to a design.
Lastly, versatility is a great element when thinking about a logo design. Your logo will be placed on a variety of objects, materials, backgrounds, and most importantly, will be resized to fit everything its on. Like we have said, the key to a great logo is recognition. When placed on various mediums and resized, the logo must remain recognizable.
Perks of a Great Logo
When people find a company or business they love, they become loyal to that brand. When this happens, businesses can use their logo as a marketing device, through merchandising it. Many companies do this through printing the logo on hats, shirts, stickers, etc. So not only do you make money by selling items with your logo on them, but you also create a marketing scheme with the delivery method being your loyal, satisfied, customers.