Social Media Worksheet

Name

Company

Industry
↓LawMedicalChiropracticDentalConstructionMinistry/ChurchLocal BusinessOther

Phone

Email

Which social media accounts do you already have?
FacebookInstagramTwitterLinkedInPinterest

What are your goals with social media?

Do you have a logo?
↓yesno

Do you currently have a website?
↓yesno

Let's Define Your Social Media "Voice"

Character/Persona - If your brand was a person, what would they sound like?
FriendlyWarmInspiringPlayfulAuthoritativeProfessionalOther

If you answered "Other," what word(s) help define your brand's "sound?"

Tone - What is the general feel of your brand?
PersonalHumbleClinicalHonestDirectScientificOther

If you answered "Other," what word(s) help define your brand's feel?

Language - What kind of words should be used in your social media content?
SavvySeriousSimpleJargon-filledFunInsiderOther

If you answered "Other," what word(s) help define your brand's language?

Purpose - Why are you on social media?
EngageEducateInformEntertainSellAmplifyOther

If you answered "Other," what word(s) help define your purpose?

How would you describe your current audience? (families, teens, mothers, etc.)

What sets you apart from your competitors?

Describe what social media success looks like for your business/service:

What feeling do you want your customers to walk away with when they view your pages?

What are 3 social media accounts that you like and why?