What Makes a Great Logo?

Logos are an artistic element to your business that allows for your target consumers to recognize you beyond just your product. But to be recognized, you have to keep a few things in mind. These are those few things.

1. Color

According to a study by WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing. The majority of these people base that assessment on color alone. Nearly 85 percent cite color as the primary reason they purchase a product, and 80 percent believe color increases brand recognition.

2. Impression

Since people tend to made a decision in less than 90 seconds, you want your logo to make a quick impression. But that impression needs to capture one thing in particular, the characteristics of a product your customers are looking for. People choose a product based of off various characteristics like speed, craftsmanship, reach, variety, or innovation. Whichever it is for your company, you need that to be a key element of your logo.

3. Timelessness

Having a “Modern” logo is great, but only for a few years at best. Having a “trendy” logo is great for today, but can fade out sooner rather than later. The key is to have a timeless logo that will always invoke recognition and loyalty to your brand. How can a customer become loyal if the company itself can’t be loyal to a design.

4. Versatility

Lastly, versatility is a great element when thinking about a logo design. Your logo will be placed on a variety of objects, materials, backgrounds, and most importantly, will be resized to fit everything its on. Like we have said, the key to a great logo is recognition. When placed on various mediums and resized, the logo must remain recognizable.