There are many things that go into creating your brand’s identity, but there are certain aspects that need to be discussed first, as they act as building blocks for the rest. Those elements are as follows.

Brand Identity is one of your company’s biggest assets. It creates the base on which you build and market your brand. For customers, the same information is used to develop an image of your company. That image is very important as it will determine the success of your company by either negatively or positively influencing your profit.

Creating a brand identity that customers can appreciate and agree with is huge. Not only does it make your brand appear bigger and possess all they resources they are looking for, but it builds customer loyalty and trust. That loyalty and trust, in turn, will help you bring in more prospective customers. Not only that, but these loyal, satisfied, customers will be great for testimonials.

Style is where logo creation, color palette, and all other fun forms of art and graphics comes into play. These are the elements that enhance your brands recognition and help in marketing.

The brand’s purpose is the main reason for your business’s existence. Positioning is defining your target customer base and stating why your product is better than your competitors. Included in this step is market research, which helps develop the purpose and positioning. Overall, this is the foundation of your brand and everything else stems off of it.

Brand personality comes through in every element of your identity. It sets the voice and tone used in marketing material and other forms of communication. It helps to choose a few attributions you want exemplified, then build a statement to follow off of those attributes.