Blog

Customers are becoming savvier every day and work hard to not to be "sold". This means that with each purchasing decision made, buyers are looking for some added value beyond the sale; perhaps a connection, relationship and better understanding of their needs. A couple of...

...Kevin Bacon? I played a game with friends a few times called “Six Degrees of Kevin Bacon.” It was based on the “six degrees of separation” theory, which states that every living person is separated by no more than six relational steps. This, of course, includes...