Who are Gen Xers? From a marketing standpoint, think of modern moms & dads. These are adults who currently make up the filling of the American demographic pie. They are working long hours, raising kids, and paying mortgages. Many of them are at the peak of...
Market Awareness A business without market awareness is like a ship without a rudder. If the wind happens to blow in the right direction, success is possible. The chances of that happening, however, are almost none. In order to succeed in business, we must know our...
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