15 Sep 5 Tips To Help Your Business Rank In the Local 3 Pack
The Importance of The Local 3 Pack
If you’re a business owner, then you know that ranking in the local 3 pack is essential. This is because the local 3 pack is one of the most visible places on Google, and it’s where potential customers are likely to look when they’re looking for a business like yours.
So, how do you get your business to rank in the local 3 pack? A few of the best ways to rank in the local 3 pack on Google include things such as having a Google My Business (GMB) listing, optimizing your GMB listing, and getting reviews. There are, however, a few other things you can do as well.
In this blog post, we will discuss our top 5 tips that will help your business rank in the local 3 pack!
What is The Local 3 Pack?
The Local Three Pack is a map feature on Google that shows the top three local business results for a particular search query.
The Local Three Pack appears on the first page of SERPs (search engine results pages) and usually includes the business name, address, phone number, rating, and price range.
What is Google My Business?
Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. This includes things like creating and managing your business listing, adding photos and videos, responding to reviews, and more.
Having a GMB listing is essential if you want your business to show up in the Local Three Pack or search results on Google Maps.
Why is it Important to Rank in The Local Three Pack?
The answer is simple: because it’s one of the most visible places on Google. Think about it – when you’re searching for a local business, what do you do? You probably go straight to Google, right?
And once you’re on Google, where do your eyes go first? Most likely to the top of the page where the Local Three Pack is displayed.
This is why it’s so important for businesses to rank in the Local Three Pack – because that’s where potential customers are likely to look when they’re searching for a business like yours.
If you want your business to be visible to potential customers, then you need to make sure you’re ranking in the Local Three Pack.
Top Five Tips To Rank In The Local Three Pack
There are a few different things you can do to help your business rank in the Local Three Pack on Google. Some of the best things you can do include:
1. Have A Google My Business Listing
One of the most important things you can do is make sure you have a Google My Business (GMB) listing. Your GMB listing is what appears in the Local Three Pack, and it’s essential for ranking in this section.
If you don’t have a GMB listing, then you need to create one as soon as possible. You can do this by going to google.com/business and following the instructions.
2. Optimize Your GMB Listing
As we mentioned above, it’s important to optimize your GMB listing. This means filling out all of the information such as your business name, address, phone number, website URL, hours of operation, etc.
You should also add photos and videos to your GMB listing, as well as create posts. This will help your listing stand out and attract potential customers.
3. Get Reviews
Another important thing you can do to rank in the Local Three Pack is to get reviews. Google uses reviews as a ranking factor, so the more reviews you have, the better.
You can get reviews by asking customers to leave a review on your GMB listing or on other platforms such as Yelp, Facebook, etc.
4. Use Keywords
When you’re optimizing your GMB listing, it’s important to use keywords.
This means using words or phrases that potential customers are likely to search for when they’re looking for a business like yours.
For example, if you’re a plumber in Los Angeles, then some of the keywords you might want to use include “plumber Los Angeles”, “Los Angeles plumbing”, “plumbing services Los Angeles”, etc. including these keywords in your GMB listing will help you rank higher in the Local Three Pack.
Keyword research is essential to determine which keywords you should be targeting. You can do this by using a tool like Google Keyword Planner or Ubersuggest.
Once you have a list of keywords, you can start incorporating them into your GMB listing. This includes your business name, address, phone number, website URL, description, etc.
5. Use Link Building
Link building is the process of getting links from other websites to your own. Google uses links as a ranking factor, so the more high-quality links you have pointing to your website, the better.
There are a few different ways you can build links, such as guest blogging, directories, and business posts from other reputable sites. You can also try reaching out to influencers in your industry and asking them to mention or link to your website.
Can I Pay to Be in the Local Three Pack?
No, you cannot pay to be in the Local Three Pack. Google does not allow businesses to pay for placement in the Local Three Pack or anywhere else on their platform. You can, however, use Google Ads to run ads that appear in the Local Three Pack.
Google Ads is a different platform from the Local Three Pack, and you’ll need to create a separate campaign if you want your ad to appear in this section.
Does Ranking in the Local Three Pack Require Website SEO?
No, ranking in the Local Three Pack does not require website SEO.
However, it’s important to note that having a strong SEO strategy can help your business rank higher in the Local Three Pack.
This is because Google takes into account a variety of factors when determining where to rank businesses in the Local Three Pack.
This includes things like reviews, keywords, links, and more.
So, if you want to improve your chances of ranking in the Local Three Pack, then it’s a good idea to focus on both your GMB listing and your website SEO.
Improve Your Google Strategy
If you need help with your website SEO or GMB listing, our team is ready to assist you! We have seen firsthand the benefits of working on your Google strategy as well as optimizing your website using current SEO practices.
We specialize in helping businesses like yours succeed online, and we would love to help you reach your goals. Contact us today to learn more about our services or to schedule a consultation!
How are businesses ranked on Google Maps?
Ranking on Google Maps is similar to ranking in the Local Three Pack. Google uses a variety of factors to determine where to rank businesses, including things like reviews, keywords, links, and more.
What is website SEO?
Website SEO is the process of optimizing your website for search engines. This includes things like choosing the right keywords, adding meta tags and descriptions, creating high-quality content, and more. For businesses that want to rank higher in search engines, website SEO is essential.
Can any type of business rank in the local three pack?
Yes, any type of business can rank in the Local Three Pack. However, it’s important to note that some businesses are more likely to rank than others. For example, businesses that have a lot of reviews and a strong SEO strategy are more likely to rank higher than businesses that don’t have as many reviews or don’t focus on SEO.
What if I don’t rank in the local three pack?
If you don’t rank in the Local Three Pack, then your business will be less visible to potential customers. This can lead to fewer leads and sales for your business.