26 Aug How Can Google Ads Help Bring Customers To Your Business?
The Benefits of Google Ads for Business
The business landscape for growth is an ever-changing world of options. From new platforms and tools to the classic tools that have been around forever. The hardest question is knowing what to do for your specific business and what will pay off for the work and money you put in.
What Exactly Are Google Ads?
If you’re running a business, then you know that attracting customers is key to your success. In today’s digital age, one of the best ways to bring in new customers is through Google Ads.
Google Ads allows businesses to place ads on Google search results pages and millions of other websites across the web.
It works by targeting potential customers who are already interested in what you have to offer, or similar products and services to yours. The goal is that they’ll click on your ad and either make a purchase or hire you, this way you’ll be more likely to make a sale and bring customers to your business.
How Do Google Ads Work?
When a potential customer searches for something on Google, they will see a list of results that match their query. Along with these results, they will also see a list of ads that have been placed by businesses.
These ads are chosen based on several factors, including the keywords that were used in the search and the location of the person searching.
Google Ads allows businesses to target potential customers who may be or already are interested in what they have to offer. Google Ads also allows you the opportunity to show up in searches for what someone is looking for.
How Are Google Ads Different From Other Ad Platforms?
Google Ads are unique from most other platforms that run ads. You can run ads on platforms like Facebook and YouTube for example, but with these platforms comes a caveat. Your target audience must be on those platforms using them to see your ads actively. That means either watching videos or scrolling through their Facebook feed.
It’s also important to consider what activities are people partaking in when they’re using these different platforms. When they’re on Facebook or YouTube, they’re likely browsing for fun, not seeking an answer to something.
The true strength here in Google Ads then is that when someone is searching for a solution to a problem or an answer to a question, they’re actively looking for a fix. That mode of actively looking for something means they’re far more ready to potentially buy something than someone browsing on Facebook or YouTube.
It’s a big advantage when you can target someone based on what they search when they enter a question into Google, rather than hoping they happen upon your ad and view it in its entirety.
It’s also important to note that far more searches happen in a month on Google than there are monthly users combined between Facebook and YouTube.
How Are Google Ads Similar to Other Ad Platforms?
Google Ads has its fair share of advantages over other ad platforms, but it also has some similarities. Take for example the way the platforms target people. You target based on a series of parameters about your target audience and some keywords.
Additionally, you’re able to see how well your ads are doing in real-time on both Google Ads and Facebook. You can see things like how many people have seen your ad, how many have clicked it, and even see conversions depending on how you choose to track them based on the platform you’re using.
This is important so you’re able to change and adapt your ads on the fly to ensure that they’re as effective as possible. You don’t want to be wasting money on ads that no one is seeing, or that aren’t driving any results.
What Are The Benefits of Google Ads?
Several benefits come with using Google Ads. The main benefit is that you’re able to bring customers directly to your business who are already interested in what you have to offer.
You’re also able to target a wide range of potential customers, as well as get real-time feedback on how your ads are performing. This way you can make the necessary changes to ensure that your ads are as effective as possible.
Tips to Make The Most Successful Google Ads Possible
There are a few things you can do to make sure your Google Ads are as successful as possible.
The first is to target your ads specifically to the audience you want to reach.
You should also use relevant keywords in your ads so that they show up in searches that people are doing. By targeting a specific audience and using relevant keywords, you can ensure that your ads are seen by the people who are most likely to be interested in what you have to offer.
Additionally, it’s important to track your ads so that you can see how they’re performing and make changes accordingly. Tracking your ads so that you can see their performance is crucial to making sure they’re as effective as possible.
You’ll also want to make sure that you’re managing your ads as well. Your ads will need monthly checks to check in on what terms your ads are showing up for.
Finally, make sure your landing page is effective and relevant to the ad you’re running. If people click on your ad and then leave immediately, it’s a waste of money.
If you follow these tips, you’ll be well on your way to creating successful Google Ads that bring customers directly to your business. It’s important to remember though that there are many strategies you can put into place to market and grow your business.
The important part is to make sure that your ads are tracking to the right people, and are showing up with the right keyword searches.
Overall, Google Ads is a great way to bring customers directly to your business and should be something that’s considered in any marketing strategy. If you’re running a business, then attracting new customers should be one of your top priorities. Google Ads is an excellent way to bring in new business.
The Impact of a Google Ads On a Small Business
At McWilliams Media, we have witnessed firsthand the incredible impact that Google Ads can have on a small business.
We have worked with clients who have seen a significant increase in sales, and we have also seen businesses that have been able to expand their reach and grow their business beyond what they imagined Google Ads could do for them.
Google Ads has the power and potential to bring customers to your door that are ready and willing to buy far more than any other ads platform can. It also has the potential to target far more potential customers than any other ad platform, giving you a bigger advantage for growth. Google Ads can be the difference between a successful business and one that struggles to stay afloat.
If you’re looking to take your small business to the next level, then contact us today. We would be happy to help you run Google Ads for your business, and manage them for you, so that you can achieve your goals.