Are You Doing Social Media Right?

Are You Doing Social Media Right?

In general, small businesses and non-profits are great at the “media” part of social media. Specials of the month usually get posted along with pictures of events, and products and services; however, where this group tends to fall short is with the “social” part.

While it’s true that people get on social media platforms – Facebook, Twitter, Pinterest and Instagram – because they are seeking awesome information, they are also craving human interaction through their screen. As a business owner or non-profit organization, if you are only giving information, you are only doing the “media” part of social media. It’s when your business or non-profit organization responds to people and carries on a conversation with clients and customers, in addition to future clients and customers, that the “social” part comes into play.

So, here’s our McWilliams Media Winning Wednesday Tip: On your social media accounts, make a point to respond to at least 3-5 people per day and watch your analytics grow!

Don’t have time to respond? Did you know that McWilliams Media specializes in social media? We’d love to help you grow.

Lindsay McWilliams
[email protected]