14 Jul The Pros & Cons of Handling Your Own Marketing

A successful marketing strategy can be a game-changer for your business. Without proper marketing practices, your small business may struggle to gain customers, sell products, or expand into new areas. However, it is no secret that marketing requires a certain level of knowledge and skill in order to be most effective. 

Should I handle my own marketing? This is a question that many small business owners ask themselves. While there are pros and cons to handling your own marketing, the efficacy of a professional marketing strategy usually offsets the cost of investment. For this reason, it is often best to work with a marketing agency to promote your business.

What if you are just starting your small business? Is it still wise to invest in professional marketing? In this post, we will discuss some of the advantages and disadvantages of handling your own marketing. 

We will also share some of the top marketing strategies for 2020! We hope this provides you with the knowledge you need to invest in a marketing strategy that works for your business.

Handling Your Own Marketing: What You Need to Know

As business owners ourselves, we understand the need to handle certain aspects of the business in order to save money. But, should marketing be one of those areas? Here are several things to consider as you decide whether or not to handle the marketing for your small business.

Advantages of Handling Your Own Marketing 

Although it is not for everyone, there are several advantages to handling your own marketing. However, it is important to weigh these advantages against the disadvantages before you decide which route to take as you approach your marketing strategy.

Saves Money

Perhaps the greatest motivation for a small business owner to manage their own marketing is the financial savings. When you handle your own marketing, you eliminate the cost of a marketing team. Because of this, you will only have to account for marketing costs that are directly related to your marketing strategy.

Provides You With Complete Control of Your Platforms

As a business owner who handles their own marketing, you have complete control over your platforms. Whether this is through social media, your website, or even traditional marketing materials, working with a marketing team requires you to relinquish complete control of your business’s image. Instead, you will collaborate with the vision of the marketing team.

Allows You to Make Changes on Your Own Timeline

Another advantage of managing your own marketing is having the ability to make changes to your marketing strategy on your own timeline. For example, if you decide that a Facebook ad is not performing well, you can change it then and there. When working with a marketing team, however, you must submit your request for the adjustments and rely on their timeline.

Disadvantages of Handling Your Own Marketing

While there are several true advantages to handling your own marketing, there are just as many disadvantages. It is important to educate yourself on some of the cons of managing your own marketing so that you are prepared for the possible outcomes of this decision. 

Marketing Strategies Are Constantly Changing

One of the greatest disadvantages of handling your own small business marketing is staying current with the latest marketing strategies. As a business owner, there are many other things that you must accomplish throughout the day. This often leaves you little time to educate yourself on marketing techniques. 

Because of this, you may rely on outdated knowledge and marketing strategies that will not provide you with the results you desire.

Time-Consuming Responsibility

Properly marketing your small business is a time-consuming responsibility! Even without the continued research into the latest strategies, it can eat into your valuable time. This reduces the time that you have to work in other areas of your business where you could make an incredible impact. 

No Guarantee of Successful Strategies

When you handle your own marketing, you have no guarantee that your strategies will be successful. Unfortunately, many small business owners struggle to create and implement a marketing strategy that provides them with tangible results. Not only does this waste your valuable time but can also waste precious marketing resources. 

Benefits of Working With a Professional Marketing Team

The alternative to handling your own marketing is outsourcing this responsibility to a professional marketing team. For most small business owners, the positive results that are provided through proper marketing more than pay for the cost of investment.

Benefit From a Wealth of Marketing Knowledge

One of the greatest benefits of working with a professional marketing team is benefiting from their knowledge and expertise. The team that is assigned to create your marketing strategy invests their time and energy into researching and learning valuable information surrounding successful marketing techniques. 

This provides you with an increase in traffic, more sales, and the opportunity to grow your business.

Keep Up With the Latest Marketing Trends

Outsourcing your small business marketing to a professional marketing team ensures that you are taking advantage of the latest trends in marketing. By capitalizing on changes to social media algorithms, popular trends, and new techniques, you provide your business with a leg up on the competition.

Allows You to Focus Elsewhere

Perhaps the greatest benefit of working with a professional marketing team is that it frees up your time. Without the pressure of marketing tasks, you are able to focus on other areas of your business. Instead of wasting time researching the latest marketing strategies, you can dedicate your workdays to income-producing activities.

High Success Rate & Return On Investment

Finally, working with a marketing team provides you with a high success rate and a great return on investment. As a business owner, you know how important it is to ensure that every dollar invested in your business is going to make a difference. A professional and innovative marketing strategy ensures that not a single dollar of your marketing budget goes to waste.

Best Marketing Strategies for 2020

Whether you decide to handle your own marketing or enlist the help of a digital marketing team, it is important to educate yourself on some of the top marketing strategies for this year. Knowing about the most effective trends in marketing will help you decide whether or not you will be able to implement a successful marketing strategy.

Digital Marketing Continues to Dominate

It should come as no surprise that digital marketing continues to dominate. Simply put, traditional marketing can no longer provide the quick, effective results that are seen when using an innovative digital marketing strategy. 

A successful online marketing strategy could include email marketing, social media marketing, search engine optimization, or a variety of other techniques. The world of online marketing is constantly evolving and improving. In order to be seen by potential customers, you must be sure to use the latest strategies and tactics. When used correctly, digital marketing can be a powerful tool to grow and expand your small business.

Compelling Visual Elements Produce Results

Now more than ever, it is important to implement compelling visual elements into your marketing strategy. High-quality images and catchy videos are quickly taking over the world of marketing. Customers want to be entertained and informed about your products or services. Outsourcing your marketing strategy to a professional with an eye for creative content is a great way to increase interest in your business.

Search Engine Optimization is Essential

Your website sets the tone for your business. Many customers will form their first impression of your company based on the quality and usability of your website. But did you know that the way you format your website could help you generate more traffic? 

SEO, or search engine optimization, is the use of techniques that help your website to be seen by search engines. By using proper SEO techniques, you can gain traffic to your website from potential customers who are searching for the products or services that you offer.

Almost every company today has a website. It is essential to make sure that your website appears on the top pages of any search engine.  This is one of the most beneficial forms of online marketing. However, because of its complex nature, it is a job that is most successfully implemented by a professional marketing team.

These are, of course, just a few of the latest strategies that are used to market small businesses. Working with a marketing agency is the best way to create and implement a multi-faceted marketing strategy that works for your needs.

Implementing a Successful Marketing Strategy

At the end of the day, you must weigh the pros and cons of handling your own marketing to decide which approach is best for you. If you have extra time and experience with aspects of marketing, you may be able to successfully implement a marketing strategy. 

For most small business owners, the most effective way to market their business is to work with a digital marketing team. This will require an investment on your part. However, the tangible results of an innovative, strategic marketing campaign will provide you with a great return on investment. 

If you are looking to expand your business through successful online marketing strategies, we would love to discuss how we can help! Contact our team today to schedule your free online marketing strategy session. We look forward to partnering with you as you work to grow your small business!