23 Jan What Are LSA’s and How Can You Benefit From Them?
How You Can Benefit From Local Services Ads
As a business owner, there are many forms of online marketing and advertising that you can use to promote your business and reach potential customers. One option that you may have heard of is Local Services Ads or LSAs.
So, what are LSAs? Google’s Local Services Ads effectively reach new customers, build brand awareness and loyalty, and boost sales. With the right strategy, customers that would have been difficult to find with traditional advertising can be reached quickly and easily with these ads.
In this blog post, we’ll discuss what LSAs are, how they differ from regular PPC ads, and how you can benefit from them.
What Are Local Services Ads (LSAs)?
Local Services Ads are a form of paid advertising that businesses can use to promote their services on Google.
Unlike regular PPC ads, which appear in search results when someone searches for specific keywords or phrases, LSAs show up in response to local searches.
For example, if someone searches for “plumbers near me,” the first thing they will see is a list of local plumbers with reviews and ratings from customers who have used their services.
This means that instead of just being able to put your business name out there, you can also give potential customers more information about your services and show them why they should choose you.
LSAs vs. PPC Ads
Unlike regular pay-per-click (PPC) ads, which can be used to target customers anywhere, LSAs are focused on local searches. This means that they will only show up when someone is searching for a business or service in their area.
Another major difference between the two types of ads is that LSAs offer more detailed information about businesses.
Instead of just showing a name and address, these ads include customer reviews and ratings, making it easier for potential customers to find the right business for them.
In addition, with LSAs, if you receive a call that is not a legitimate lead or question, Google will refund the money back for that call click. This means your ads budget will be spent on legitimate business, not spam calls.
How Can You Benefit From Local Services Ads?
LSAs can be a great way to reach customers that may not have otherwise found you with traditional PPC ads. Since these ads are specifically tailored to local searches, it’s easier to target potential customers who live in your area and are looking for the services you offer.
Let’s take a look at some of the other benefits of using Local Services Ads as part of your online marketing strategy.
Builds Trust and Credibility
When customers see that other people have used your services and left positive reviews, it’s much easier for them to trust you and make the decision to use your business. This can lead to more conversions as customers are more likely to choose a business they know is trustworthy.
Gains Visibility in Local Searches
As we mentioned earlier, LSAs show up when someone is searching for businesses or services in their area. This can be extremely beneficial if you’re looking to target local customers who may not find you otherwise.
Affordable Form of Online Marketing
LSAs are a surprisingly affordable form of online marketing. The cost per lead is usually much lower than other PPC ads, so you can get more leads for less money.
Getting Started With Local Services Ads
If you’re ready to start using LSAs for your business, the first step is to sign up with Google and create your ad campaign. You’ll need to provide some basic information about your business and services as well as a budget and target area.
Once your campaign is set up, you can start optimizing it to ensure that it’s reaching potential customers in the most effective way possible.
This includes testing different keywords, targeting specific areas within the city or region where you operate, and adjusting your budget as needed.
Who Can Use Local Services Ads?
Anyone who provides a service that can be used locally can benefit from using LSAs. This includes a wide variety of businesses such as:
- home inspectors
- cleaning services
- pet sitters and walkers
- and more!
However, it’s important to keep in mind that LSAs are not a good fit for every business. For example, if you sell a product that can be shipped anywhere in the world, it might not make sense to focus on local customers with this type of ad.
Local Services Ads are available in select locations across the US, UK, Canada, Australia, and India. To find out if they’re available in your area, simply visit the Google Ads website.
Things to Consider Before Launching an LSA Campaign
Before you launch an LSA campaign, there are a few things to consider. First, make sure that you have a well-defined marketing strategy in place. This should include setting a budget, defining your target audience, and optimizing your ads to reach those people most effectively.
Second, pay attention to customer reviews and ratings of your business. Potential customers will be more likely to choose services with higher ratings and positive reviews, so make sure that these are up-to-date and accurate.
Finally, keep track of the performance of your campaign and adjust it as needed. Regularly check the results of your ads and adjust them according to what works best for your business.
Are Local Services Ads Expensive?
For the most part, LSAs are relatively inexpensive compared to other forms of online advertising and marketing. Since these ads are tailored to local searches, it’s easier to target potential customers who live in your area and are looking for the services you offer.
Overall, LSAs can be a great way to reach local customers at an affordable cost. Just make sure that you have a well-defined strategy in place before launching your campaign and adjust it as needed.
Alternatives to Local Services Ads
If LSAs aren’t the right fit for your business, there are plenty of other options available.
Traditional PPC ads are still a great way to reach customers online and can be tailored to both local and global audiences.
Additionally, you may want to consider investing in SEO or social media marketing to help get your business in front of potential customers.
These methods have the potential to reach a wider audience while also helping build trust and credibility with potential customers.
No matter which method you choose, make sure that you have a well-defined strategy in place before launching any campaigns. This will ensure that they’re reaching the right people and bringing them back to your website or store!
Can You Use LSAs Without Google My Business?
Yes, you can use LSAs without having a Google My Business account. However, setting up a GMB listing is highly recommended since it will help ensure that your business is appearing in local searches and on Google Maps.
Additionally, it provides potential customers with more information about your services and helps them get in touch with you directly.
Making Local Services Ads Work For Your Business
Local Services Ads are an effective way to reach customers in your local area and promote your services. With the right strategy and budget, you can get more leads for less money and build trust with potential customers before they even contact you.
At McWilliams Media, we specialize in helping businesses get the most out of their LSAs. Our experienced team can help you create and optimize your ad campaigns to ensure that you’re reaching the right people at the right time with the right message.
Contact us today to learn more about how we can help you make LSAs work for your business!