When a customer searches for businesses like yours, they see a list of choices. Those choices are optimized by relevance and popularity. SEO (search engine optimization) helps you make sure your site appears in the correct searches (relevance). Then it helps you push your site to the top of those results (popularity). SEO is how you get seen online.
If Google is a field of billboards, SEO makes sure your billboard is taller than anyone else’s.
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So, how does McWilliams Media do great SEO?
Our process includes the following:
Directory Listings
We add your website to the internet’s most reliable directory listings and inspect them monthly to ensure that the information is accurate and that all of the listings are functioning correctly.
Reviews Dashboard
We will give you access to our live listing and review manager so you can easily keep your online information up to date in one place.
SEO Dashboard
We will create and give you access to a private SEO dashboard you can log into any time to get an overview of your site’s progress.
Quality Backlinks
We add your site to our network of quality backlinks, which Google uses to determine whether your site is or isn't a good search result. This impacts your site's search results ranking.
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Optimized for Results
We’ve been optimizing web traffic for years now. Here are some of our most recent projects.
We’ve seen success in optimizing websites for clients in a variety of different industries. Our clients have been extremely happy with the SEO we’ve done. We optimize for a variety of industries including Dental, Medical, Chiropractic, Real Estate, Legal/Lawyer, Roofing, Plumbing, Business/Small Business, Ministry/Church, and Non-Profit. Our SEO is custom built to fit each client’s needs. We optimize strategically to generate leads and increase the flow of business in a way that’s unique to each client’s industry.
FAQ
How long does it take to start SEO services?
As soon as we get access to your website along with any additional information we might need, we begin work right away on your website’s SEO. The first month of work consists of setting you up on our services, creating content, and a number of other tasks. The regular work outlined in your package begins in month two of work.
How much does it cost to have my website optimized?
At McWilliams Media, we have four different pricing options to suit your budget and your individual needs ranging from $50 to $475 monthly. For more information on pricing, click here.
How soon can I expect more business from my website?
We’ve helped numerous business’s reach high ranking positions in search results, but the process does take time. You will begin to see a small increase in traffic right away, but the greatest returns from SEO come from long term strategy.
Experience & Expertise
Our team has years of experience optimizing websites for a variety of different businesses in all different industries
8
Years
Doing better business
30
Team Members
Devoted to helping your business succeed
Our SEO Plans and Pricing
Search Engine Optimization, or SEO, is what makes sure you’re site is being seen in a world of online noise. We hear things like “we need to be at the top of Google,” or “we want to show up when people search best electricians in Tulsa.” It’s our job to make that happen. Our team spends hours of behind-the-scenes time working a multitude of avenues to ensure that your business is being found.
The highest ranking websites on Google didn’t get to #1 by accident. We put together a search engine optimization strategy that will help your business move to the top rankings.
Our goal is to work hand-in-hand with you to see your site move up in rankings and capture more traffic, resulting in more leads and sales for your company.
We will customize a plan that is individual to the needs of your company.
Custom SEO Dashboard
- $50Month
-
Includes
Access to a custom SEO overview dashboard to monitor:
- SEO, Social Media
- Google My Business
- Site Audits
- Website Analytics
- Current Rankings
- Google Search Console
- Email Campaigns
- Facebook Ads
- Google Ads and Reviews
The Firefly
- $200Month
-
Includes
- Custom SEO Dashboard, plus:
- 55 instant live directory listings for your business. Keeping consistent local information is critical to your Google ranking
- Access to directory and reviews dashboard to monitor reviews and directory information
- Backlinks to your website from over 50 high ranking sites
- Our team will setup and optimize your Google Business Listing
Our Firefly Package is perfect for someone interested in managing their online brand. This package allows you to make instant changes to your online listings in one easy place, monitor your online ranking performance, and brings you advanced review monitoring so you never miss an opportunity to engage with your community. We will also add quality backlinks to your website that will improve your search rankings.
The Spotlight
- $300Month
-
Includes
- Everything in the Firefly package, plus:
- Monthly custom SEO reporting to show you how your site is improving
- Monthly listing inspections, updates, and enhancements to ensure consistent information and maximum exposure for your business
- Industry Specific Keyword Research
- Monthly onsite or offsite SEO content additions based on your keywords
- Monthly website audits to find specific areas for improvement
- Monthly sitemap submissions to ensure the site is being read correctly by Google
- ONE hour each month of bonus SEO work. Our team will use this time to improve the areas found in the website audit. These areas might include media optimization, additional onsite or offsite content, adding backlinks, or any other SEO work that will best benefit your site
Our Spotlight Package takes things to the next level by bringing a full SEO solution to your business. Our team will monitor your online performance, create professionally optimized content based on your keywords, provide you with monthly reports to show you your progress, and perform a variety of other tasks to improve your online rankings.
Best Value
The Lighthouse
- $425Month
-
Includes
- Everything in the Spotlight package, plus:
- Quarterly SEO content review and strategy meeting either in person or via Zoom (Video Conferencing)
- TWO hours each month of bonus SEO work. Our team will use this time to improve the areas found in the website audit. These areas might include media optimization, additional onsite or offsite content, adding backlinks, or any other SEO work that will best benefit your site.
- EXTRA monthly onsite or offsite SEO content additions based on your keywords.
Our Lighthouse package helps your business succeed by bringing you even more professionally optimized content each month, more time and attention from our team of experts to make improvements to your online presence, and quarterly content review and strategy meetings to brainstorm ideas for getting you to the top of search results.
WHAT SEARCH ENGINES DO
When a customer searches for businesses like yours, they see a list of choices. Search engines direct people to websites. But they also rank these results. They use hundreds of factors to perform these functions. However, they can be distilled into two ideas; relevance and popularity.
How relevant your site is to a search will affect your site’s query ranking. But popularity is also important. Search engines work on the idea that popularity corresponds to accuracy. So if a site is more popular, it is more likely to be of a higher quality.
WHAT SEO DOES
So SEO (search engine optimization) helps you make sure your site appears in the 
correct search queries (relevance). Then it helps you push your site to the top of those queries (relevance & popularity). In short, SEO is how you get seen online. If Google is a field of billboards, SEO (search engine optimization) makes your billboar
d taller than anyone else’s.
Local and National SEO | Search Engine Optimization
At McWilliams Media in Broken Arrow, we specialize in professional, customized Local and National SEO (search engine optimization) for your business. Call us today to see how we can maximize your website’s impact with one of our search engine optimization packages! We will work with you to make sure your business gets seen–and that it gets seen by the right people!
Our team are experts in all phases of digital marketing. From web design and branding to videography and social media, we are here to help you succeed! We are passionate about helping our entrepreneurs build their dreams! Call us for a free consultation today for your search engine optimization.
SEO
Search Engine Optimization, or SEO, is what ensures that your website will show up well in search results. The problem many business owners have is that they don’t know why their site isn’t performing well, so they end up leaving money on the table each month because their audience isn’t able to find them.
Our SEO services utilize proven SEO strategies to make sure that your site shows up strong for the search results that matter for your business. Here are some of the services we provide:
- Live Directory Listings Setup and Management
- Reviews Dashboard
- Online SEO Dashboard
- Quality Backlinks
- Google Business Listing Setup/Optimization
- SEO Reporting
- SEO Content
- Location Pages
- Website Audits
- Bonus SEO Work
- Keyword Research
- SEO Content Review/Strategy Meeting
We understand that a lot of the terminology above isn’t used widely outside of online marketing circles, so here is more information for each of the items above.
SEO Services
Live Directory Listings
We will add your website to the internet’s biggest and most reliable directory listing sites. Directory listings are similar to a watering pail. We provide them with important information about your business, and they, in turn, distribute that information across an even wider network of websites.
One of the challenges with directory listings is keeping your information consistent and up-to-date across all of them. Each month, our team will inspect the listings we’ve added for your business to ensure that the information is accurate and that all of the listings are functioning correctly.
Reviews Dashboard
We will give you access to our live listing and review manager so you can easily keep your online information up to date in one place. Your dashboard will allow you to make instant changes to your business’s information on at least 55 live listings. You will also be able to see whenever your website gets a new review from platforms such as Google My Business, Yelp, Facebook, and more.
SEO Dashboard
We will create and give you access to a private SEO dashboard you can log into any time to get an overview of your site’s progress. One-time setup fee of $100, then $50 each month.
Backlinks
A backlink is a link from an outside website to your website. Google uses backlinks to help determine whether or not your website is a good or bad search result, which in turn, impacts your Google rankings position. We will add your site to our network of quality backlinks to improve your website’s rankings.
Google Business Listing
Your Google Business listing is where people can go to leave Google reviews, get directions to your business, see your hours, visit your website, or call you. Our team will set up and optimize your Google Business listing to ensure that it will show up in as many searches as possible.
SEO Reporting
Our team will create custom SEO reports each month that compile what we’ve been working on and how your website is improving. These reports will also include valuable information on your competitors and keyword performance.
SEO Content
Onsite and offsite content plays a large role in helping Google determine whether or not to promote you to page 1 of search results. We create quality, SEO optimized content to add to both your website and our network of websites.
Location Pages
Location pages are an SEO tactic to help your business show up for search queries in all of the location areas surrounding your business. This tactic is used for businesses targeting specific areas rather than businesses aiming to show up in national search results.
Website Audits
Utilizing various SEO tools, we will perform monthly website audits to help us determine what areas need extra focus and improvement, and how we can best utilize the time allotted in your bonus SEO work time.
Bonus SEO Work
Bonus SEO work time is the valuable time that we use to address any problem areas we find with your site’s SEO. The more bonus time we have, the more improvements our team will be able to make.
Keyword Research
Our team will research your industry to find the keywords that will help your site move up in search rankings. We use this information to optimize your site and create onsite and offsite content that can immediately improve your online presence.
SEO Content Review/Strategy Meeting
Once a quarter, we’ll meet to discuss your overall goals and how our efforts can best drive those goals. In our meetings, we’ll brainstorm strategy ideas, review what’s been done, and find new ways to improve your ranking positions. Consultations will be done on-site or via Zoom.
Frequently Asked Questions
How long does it take to start SEO services?
As soon as we get access to your website along with any additional information we might need, we begin work right away on your website’s SEO. The first month of work consists of setting you up on our services, creating content, and a number of other tasks. The regular work outlined in your package begins in month two of work.
How soon can I expect more business from my website?
We’ve helped numerous business’s reach high ranking positions in search results, but the process does take time. You’ll will start to see a small increase in traffic right away, but the greatest returns from SEO come from the long game.
