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There’s nothing wrong with long-stemmed roses and chocolates, but what if this Valentine’s Day you share the love in a different way? Let’s share with the world something that will really makes a difference, let’s spread some random acts of kindness. Why random acts of kindness,...

Most companies assume their brand involves only their logo, tagline and color scheme. The common belief is that putting a logo on a website or t-shirt brands it. But on the contrary, company branding is not the same as branding cattle. The strongest companies realize...

Social media is a great tool for businesses - but that doesn't mean it's easy to use or be successful at! Many businesses, big and small struggle, with using their social media platforms. If this happens to you, there's no need to panic. Simply step back,...

The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. It's a so-called "trend" that continues to stick around and grow year after year. According to Statista, 81% of the U.S. population uses social media...

First impressions are important - in person and online. Email subject lines are basically your business' first impression to new and potential clients. They are the first thing a person sees when combing through their inbox, and many times they are the deciding factor in...

A good social media campaign is essential to a business' success. However, marketers often get stuck in some common writing pitfalls on social media. Follow these tips to make sure your social media presence is successful, clean and intentional:   Ditch Promotional Posts on Facebook In late 2014, Facebook...