Market Awareness - Understanding Your Target Market A business without market awareness is like a ship without a rudder. If the wind happens to blow in the right direction, success is possible. The chances of that happening, however, are almost none. In order to succeed in...
"If you aim at nothing, you'll hit it every time." If you've experienced any business training or been to a motivational event in the past 30 years or so, you've probably heard some version of this quote. It's attributed to Zig Ziglar, sales guru and master...
The Google-net How did this happen? Seems like Google owns the internet! I thought the whole idea of this thing was that no one could ever do that, but here we are! I know, technically, the internet is still free and owned by everyone. However, sometimes...
You are a solution maker! Everyday you get to solve problems by creating solutions that generate value for the people you serve. Every pain point is an opportunity to unlock hidden value for your clients. So, you are in the problem solving and value creating...
Most companies assume their brand involves only their logo, tagline and color scheme. The common belief is that putting a logo on a website or t-shirt brands it. But on the contrary, company branding is not the same as branding cattle. The strongest companies realize...
A good social media campaign is essential to a business' success. However, marketers often get stuck in some common writing pitfalls on social media. Follow these tips to make sure your social media presence is successful, clean and intentional: Ditch Promotional Posts on Facebook In late 2014, Facebook...