10 Sep Tips with Tiff: Does the Top of Your Website Say What It Should?

Tiff’s Tips to Clean Up Your Website Homepage

When someone lands on your website, you only have a few seconds to capture their attention. If your homepage doesn’t clearly communicate who you are, what you do, and how to take the next step, you risk losing valuable leads before they even scroll. This month’s tip is all about making sure the top part of your website – the part most people see first – is working for you, not against you.

1. Is There a Clear Call to Action That Makes Sense For Your Customer Base?

The first thing a visitor should see is a clear, obvious way to take action. Whether that’s a “Call Now” button, a “Book a Free Consultation” link, or a “Schedule an Appointment” button, your call to action needs to be front and center.

And here’s the key: it has to make sense for your customer base, not just for you. We’ve seen businesses miss out on new leads because they didn’t want to add online booking.

But if you’re in the beauty industry, fitness, or nutrition services, offering instant online scheduling isn’t just convenient – it’s expected. Customers want simple, immediate ways to connect with you, and if you don’t provide that option, they may just move on to someone who does.

Take a moment to check out what your competitors are doing. If they make it easy for clients to book or call with one click, you should be doing the same.

2. Does Your Website Clearly Say What You Do Immediately?

Your business name might be catchy, but does it tell people what you actually do? If not, you need to make sure your website’s headline or tagline spells it out.

For example, if your company is named “Serenity,” that doesn’t necessarily tell a new visitor if you’re a yoga studio, a counseling center, or a massage therapy practice. But a tagline like “Relaxation and Healing Through Professional Massage Therapy” makes it clear instantly.

Within the first click, ideally within the first few seconds, a customer should know exactly what type of business you are. If they don’t, you may lose them before they even have a chance to explore your site further.

3. Do Your Pictures Build Trust?

In today’s digital world, authentic photos are no longer optional. People want to see the real you: your team, your space, your work. Stock photos can feel generic and impersonal, and they don’t build credibility.

High-quality photos of your staff smiling, your office or shop, or examples of your completed projects show potential customers that your business is real, trustworthy, and proud of its work. These personal touches can go a long way toward turning a curious visitor into a paying client.

4. Does Your Website Look Professional?

Design matters. Even if your business offers the best services in town, a messy, outdated, or mismatched website can give visitors the wrong impression.

Here are a few quick checks to make sure your site looks professional:

• Consistent Colors: Choose a color palette that reflects your brand and stick with it. (And please – if you’re a massage therapy center, avoid using red as your dominant color. It doesn’t send the calm, relaxing vibe your clients are looking for.)
• Friendly, Appropriate Images: Use photos that match your industry and the type of customers you want to attract.
• Industry-Appropriate Vibe: A law firm’s website should feel polished and authoritative, while a children’s play center should feel colorful and fun.

Your website should feel like an extension of your business, not a random collection of styles and images.

Feeling Overwhelmed? We’re Here to Help.

We know keeping up with website design trends and user expectations can feel overwhelming. But you don’t have to tackle it alone. That’s why companies like ours are here – to make sure your website is not just functional, but powerful.

If your site needs a refresh, or if you’re not sure whether it’s doing its job, give us a call today. We’ll help you create a website that engages, converts, and truly represents your business.