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3 Strategies for avoiding SOCIAL MEDIA OVERLOAD

Social media is more than just social these days. It’s a powerful communication tool and a platform that literally anyone can use to reach out and say whatever they want to say.

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”
-Amy Jo Martin

“Technology and social media have brought power back to the people.”
-Mark McKinnon

As business people in Tulsa, we want to use social media to our advantage, but there is such a thing as social media overload. Post too much for our clients, or spend too much of our valuable time posting, and suddenly this powerful tool is hurting and not helping our business.

Here are 3 strategies to avoid “Social Media Overload.”



Focus on one platform at a time. If you have a massive social media team, maybe you can ignore this one, but for most of us, time is precious. Use the following questions to choose the best social media platform to focus your attention on.

Which platform fits your business best?

Where can you best represent yourself and your business?

Which platform does your target audience spend most of their time on?

This might take some effort to find out, but if you don’t know, you might end up wasting time posting to the wrong people.

Which platform can you afford to spend time on?

Especially if you’re a one-person show, you may need to choose the platform that is quickest and easiest for you! Do one thing and do it well!



Here’s a liberating idea: You don’t have to post new content every day! In fact, doing that may actually hurt you. Too many posts can become white noise. Here are some tips to help you focus on quality rather than quantity.

Post only the best of the best!

Don’t just post to post. Instead, write something really impactful and post it across all the platforms you use to get the most mileage out of it.

Don’t spend ONE MINUTE looking for material to post!

If you happen to come across something great, post it! But especially if you’re a small team or you’re doing this all yourself, it’s a waste of time to sit and search just to have something to post.

Figure out what works.

Watch what kind of things perform well in likes, shares, re-tweets, etc., and let that guide you. Then you can more easily decide what kinds of posts are worth spending your time on. Which brings me to the next strategy…



You’re probably not in the social media business, and even if you are, posting on social media still isn’t what your business is about. You have clients to see and projects to complete and sales to make. Don’t let social media become a time-suck. Use this simple strategy to manage its impact on your time.

  • Decide how much time to spend on social media each day, and when that will be.
  • Plan your attack—decide what you’ll do ahead of time.
  • Set a timer, and follow your plan as closely as possible.
  • Stop—When the timer goes off, GET BACK TO WORK!


Social media overload can affect you, your clients, and your business. Be the master of this powerful tool! Let us put together a strategy that fits your goals, your business, and your team, and help you get the most out of social media! Call McWilliams Media today!