marketing Tag

Customers are becoming savvier every day and work hard to not to be "sold". This means that with each purchasing decision made, buyers are looking for some added value beyond the sale; perhaps a connection, relationship and better understanding of their needs. A couple of...

A Common Mistake If you're in business today, you need a great website. A website should give prospects a clear picture of who you are. And it should facilitate productive interaction between you and your customers. Depending on your business, you may also need an online store. One...

Most companies assume their brand involves only their logo, tagline and color scheme. The common belief is that putting a logo on a website or t-shirt brands it. But on the contrary, company branding is not the same as branding cattle. The strongest companies realize...