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5 Ways Your Media Strategy is Like A Great Cup of Coffee

Americans love coffee these days…or rather, we love great coffee! Truth is, we’re much more particular about our daily dose(s) of caffeine than our parents were! We have many more choices, and much more refined taste (sorry, Mom, just saying). So what does that have to do with your business media strategy? Everything!

21st-century Americans are just as particular about media as coffee…maybe more! We know that a great cup of coffee is the result of excellence in several processes at several stages. In the same way, there are several important processes in a media strategy for your business, and you need to get all the steps right in order to get results!

So here are 5 ways your media strategy is like a great cup of coffee.

1. The Beans.

This may sound silly, but the first thing you need to do is to find your product. Many businesses fail because they try to do too much. Make sure you have a clear direction for your win. Just like a coffee grower has to decide what kind of beans will grow best on his land, you have to decide what you really do best and focus on that.

2. The Harvest.

Once you know the focus of your business, you need to refine your message. When he harvests his crop, a good grower selects only the best beans to go to the roasters. You need to make sure you say only what you want to say. Take time to know yourself as a business so that your message can clearly communicate the value you bring to your customers.

3. The Roast.

Once you know what your message needs to be, you have to give it the right personality, just like a roast gives coffee its unique flavor. Your media should have a flavor that is true to who you are and attractive to your target audience. We call this finding your “voice and tone,” and it’s one of the most powerful steps in creating effective media messages for your business.

4. The Grind.

This is the strategy itself. Where and how often do you need to communicate with your target audience? Does your business require a few big messages a month or hundreds of little ones, or is it a combination of the two? You need experts in media to help you navigate the landscape of web design, social media, video, blogging, and any other outlet you want to use.

5. The Pour, or…

There are lots of ways to serve coffee, and people can be very picky about how they get it. And let’s face it, our audiences have become a lot pickier about the messages they receive from businesses, and how they receive them. Send the wrong message, or the send right message in the wrong way, and you can get lost in the noise or lose them altogether.

At McWilliams Media, we are experts in helping you find your message and deliver that message to the right people at the right time. From custom websites to graphic design to video and digital marketing, we can help you reach your target audience and keep them engaged to grow your business!


Photo by Nolan Issac on Unsplash