Market Awareness - Understanding Your Target Market A business without market awareness is like a ship without a rudder. If the wind happens to blow in the right direction, success is possible. The chances of that happening, however, are almost none. In order to succeed in...
The Buzz Drones are creating quite the buzz these days--literally and figuratively. Because they can capture such stunning content, they are becoming the tool of choice for many photographers and videographers. First seen mostly in genres like extreme sports and action film, drones have now brought...
Starbucks has been winning the marketing game for a long time. From a single store in Seattle in 1971, the coffee behemoth now boasts over 28,000 locations worldwide. Their success is due in part to the quality of their products to be sure. However, without their...
"If you aim at nothing, you'll hit it every time." If you've experienced any business training or been to a motivational event in the past 30 years or so, you've probably heard some version of this quote. It's attributed to Zig Ziglar, sales guru and master...
If you've had a website for any length of time, you have probably heard of SEO. Some of you may have hired someone to do it. Almost all of you have likely at least said, "yeah, I should probably do that." But what exactly is...
The Google-net How did this happen? Seems like Google owns the internet! I thought the whole idea of this thing was that no one could ever do that, but here we are! I know, technically, the internet is still free and owned by everyone. However, sometimes...
Americans love coffee these days…or rather, we love great coffee! Truth is, we’re much more particular about our daily dose(s) of caffeine than our parents were! We have many more choices, and much more refined taste (sorry, Mom, just saying). So what does that have...
Social media is more than just social these days. It’s a powerful communication tool and a platform that literally anyone can use to reach out and say whatever they want to say. “Social media is the ultimate equalizer. It gives a voice and a platform to...