branding Tag

A Common Mistake If you're in business today, you need a great website. A website should give prospects a clear picture of who you are. And it should facilitate productive interaction between you and your customers. Depending on your business, you may also need an online store. One...

Most companies assume their brand involves only their logo, tagline and color scheme. The common belief is that putting a logo on a website or t-shirt brands it. But on the contrary, company branding is not the same as branding cattle. The strongest companies realize...

The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. It's a so-called "trend" that continues to stick around and grow year after year. According to Statista, 81% of the U.S. population uses social media...

Updating a website is a task that often gets pushed to the end of the to-do list, behind the “important” things. But now that we’re going into 2017, your site needs to be on another level for it to stand out against your competition. There are...