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Hashtags: How They Could Boost Your Engagement

How to Boost Your Engagement With Hashtags

Hashtags are a powerful tool that can help boost your engagement on social media. But many people don’t know how to use them effectively for their business.

How can hashtags boost your engagement? When they are used properly, hashtags can boost your engagement by grouping your content with others who have used the same hashtag. This can help increase your reach and expose your brand to a new audience. However, this is just one of the ways that hashtags can boost your engagement.

In this blog post, we will discuss what hashtags are, the history of hashtags, and how to use hashtags for business. We will also provide some tips on finding effective hashtags for your brand. Are you ready to learn more? Keep reading!

What Are Hashtags?

Hashtags are a way to group content on social media. They are preceded by the pound sign (#) and can be used on all of the major social networks, including Twitter, Facebook, Instagram, and LinkedIn.

Hashtags allow you to follow a topic or conversation on social media. When you click on a hashtag, you will see all of the posts that have been shared with that hashtag. This can be a great way to find new content and connect with others who are interested in the same topics.

The History of Hashtags

Tulsa Social Media MarketingHashtags were first used on Twitter in 2009 by Chris Messina. He wanted a way to group tweets about a specific topic so that they would be easier to find.

At the time, Twitter didn’t have a search feature that allowed users to search for tweets based on keywords. So Messina came up with the idea of using hashtags to create groups of tweets.

In 2011, Instagram began using hashtags and quickly saw the benefits. They found that when people used hashtags on their posts, they were more likely to be discovered by others.

As a result, Instagram began showing popular hashtags on the Explore page. This helped expose new users to interesting content as well as allowed them to connect with others who shared their interests.

Since their introduction, hashtags have become popular across all social networks. They are now commonly used to track events, trends, and conversations.

How Do Hashtags Boost Your Engagement?

There are several ways that hashtags can boost your engagement on social media. When used correctly, hashtags can help you:

  • Reach a new audience
  • Connect with others who share your interests
  • Find content related to your brand
  • Track events, trends, and conversations

Why Is Engagement Important?

Engagement is one of the most important metrics for social media. It measures how much interaction your content receives. The more engagement you have, the more likely you are to reach a larger audience.

In addition, high engagement rates can help improve your brand’s image and increase website traffic. For this reason, it is wise for business owners to implement social media strategies such as the use of hashtags to increase their engagement.

How to Use Hashtags for Business

When it comes to using hashtags for business, there are a few things you need to keep in mind.

First, always use relevant hashtags. Don’t just choose random hashtags in an attempt to get more exposure.

If you are promoting a new product, for example, use hashtags that are related to that product. This will help ensure that your content is seen by people who are interested in what you have to say.

Second, don’t go overboard with the number of hashtags you use. Using too many hashtags can look spammy and can decrease your engagement. A couple of well-chosen hashtags will do the trick.

And lastly, experiment with different hashtags until you find ones that work best for your brand. Not all hashtags are created equal. Some have more reach than others, so it’s important to do some research before adding them to your posts.

Quick Guide to Using Hashtags for Business

Here are a few quick tips to keep in mind as you begin to use hashtags for your business:

  • Make sure your hashtag is relevant to either your brand or campaign.
  • Use unique hashtags that haven’t been used before.
  • Include your hashtag in your posts, as well as in your profile description.
  • Engage with other users who are using your hashtag.

Finding Effective Hashtags for Your Brand

When it comes to finding effective hashtags for your brand, there are a few things you can do:

Use Trending Topics

Check out the trending topics on Twitter or Facebook and use a relevant hashtag that is being talked about right now. This will help expose your content to a larger audience.

Look for Hashtags that Match Your Niche

There are hashtags for virtually every topic imaginable. Do some research and find hashtags that match your niche. This will help you connect with people who are interested in the same things you are.

Monitor Competitors’ Use of Hashtags

Keep an eye on what your competitors are doing on social media. See which hashtags they are using and try to come up with something different or better.

Use Tools to Find Relevant Hashtags

There are several tools available online that can help you find relevant hashtags for your brand. One such tool is RiteTag, which allows you to search for specific keywords and see which hashtags are being used the most.

Use Related Keywords

If you’re not sure what the right hashtag to use is, try using related keywords instead. This will help you find hashtags that are relevant to your topic.

Use Google Trends

Google Trends can be a great way to find out which hashtags are being used the most. You can see how often a particular hashtag is being used as well as compare different hashtags to see which one is more popular.

Common Hashtag Mistakes to Avoid

There are a few common mistakes that people make when using hashtags. Here are a few tips to help you avoid them:

  • Never use too many hashtags – using more than two or three can look spammy and can decrease your engagement.
  • Don’t use irrelevant hashtags – only use hashtags that are relevant to either your brand or campaign.
  • Stay away from generic hashtags – these have been used so many times that they are no longer effective.
  • Don’t use hashtags that are specific to one social media platform – these will only be seen by people who are using that same platform.

How to Start Using Hashtags For Your Business

Now that you understand the basics of using hashtags for your business, it’s time to get started. Here are a few tips for implementing hashtags as a part of your business’s social media strategy:

Include Your Hashtags in Your Posts

Make sure to include your hashtags in all of your posts. This will help people find your content easily.

Add Your Hashtag to Your Profile Description

Adding your hashtag to your profile description is a great way to let people know what you’re all about.

Engage With Other Users Who Are Using Your Hashtag

The best way to increase engagement with your brand is by engaging with other users who are using your hashtag. Reply to their tweets, like their photos, and generally, just be social!

Monitor What Others Are Saying About Your Hashtag

Keep an eye on what people are saying about your hashtag. If you see someone using it negatively, address the situation both quickly and politely.

Establish An Effective Social Media Strategy Today!

At McWilliams Media, we are passionate about helping businesses of all sizes create and implement a social media strategy that provides them with the results they desire. From content creation to social media posting (including hashtags), we have the tools you need to grow in this area.

If you are interested in learning more about establishing an effective social media strategy, contact our team today!